•A sales funnel is a process businesses use to convert prospects into paying customers.
• A good sales funnel has four distinct stages: awareness, interest, desire/decision, and action.
• The aim at the interest stage is to provide valuable content that helps prospects on their journey to a solution but does not sell to them.
• In the decision stage of the sales funnel, your prospects are now ready to make a choice on the product or service they are going to purchase. Your goal is make your offer irresistible.
• The action stage is fourth and final step in the sale funnel where potential customers take action and purchase your product or service.

Learn more about what is a sales funnel at OptimizePress